Marketing for the Micro Business

Many of us in this economy are trying something we never have before — we are starting our own businesses. It’s the logic of the beast: we work our backsides off for the private sector year after year, and when the economy turns down, our jobs are eliminated, outsourced or just plain terminated. In an [...]

The Angst of Small Business in America

I’m a simple business owner–nothing fancy here.  I own a small card and gift shop in a small Florida town in a decent sized strip center near the heart of town.  It’s a great location, near the tourist areas, decent anchor stores.  It’s even a half-price card shop, so folks are getting a bargain in [...]